Drink Botanicals Ireland is an award-winning Irish business that was founded by cocktail enthusiast Laura McCarthy in late 2017.
It all started when Laura was studying marketing in TU Dublin and noticed a gap in the Irish drinks market. With the growing trend of gin, she saw an opportunity to create a product that would allow consumers to make luxurious gin and tonics or cocktails in the comfort of their own home. She visited many bars that served gin and tonics with botanicals such as juniper berries and hibiscus, but noticed that there was no product available in retail stores for consumers to recreate this “bar experience” at home.
Determined to fill this gap, Laura approached her local off-licence in Dublin – Redmonds of Ranelagh – with her idea. They thought it was brilliant and ordered a dozen Gin Fusion Kits to trial. A week later, Laura received a phone call to say they were sold out. It was at that moment she knew her business idea had the potential to grow.
Within two years, the business had secured distribution in over 200 off-licences and supermarkets across the country with the Gin Fusion Kit.magna aliquam erat volutpat.